AI has been Choice Hotels' secret weapon
AI has been Choice Hotels' secret weapon for years, but it's holding off on new GenAI for now
Choice Hotels' CIO is waiting for bugs to be worked out in tools like ChatGPTChoice Hotels has used artificial intelligence, but the hospitality giant's chief information officer says the chain is waiting to see the bugs worked out of new generative AI tools.
The rapid adoption of powerful new generative artificial intelligence (GenAI) tools like OpenAI's ChatGPT is creating a lot of buzz, but some tech-driven businesses are holding off jumping on the bandwagon until they can be more assured any existing bugs and risks are worked out.
One of those companies is hospitality giant Choice Hotels, which has utilized AI and machine learning in its operations for years and has a history of showing it is not afraid of being an early adopter.