"AI blue ocean strategy" is a term that combines two concepts: "blue ocean strategy" and "artificial intelligence (AI)." Blue ocean strategy is a business theory that suggests companies should create uncontested market space by exploring new areas or creating new markets, rather than competing in existing markets with other companies. Blue ocean strategy aims to create new demand and make the competition irrelevant.  The term "blue ocean" is used to describe an untapped market space that is free from competition, as opposed to a "red ocean" that is characterized by intense competition.

The strategy involves creating value for customers by offering innovative products or services that are not currently available in the market. This can involve creating a new product, redefining the customer experience, or adopting a new business model. By doing so, a company can create a new demand and attract new customers, without worrying about competition.

Blue Ocean Strategy is often contrasted with traditional business strategies that focus on competing in an existing market space by improving on existing products or services, or by offering lower prices. The blue ocean approach instead seeks to create a new market space that is not crowded, and where a company can differentiate itself and create a unique value proposition.

The theory was introduced in the book "Blue Ocean Strategy" by W. Chan Kim and Renee Mauborgne, and has since become a popular framework for companies seeking to grow and succeed in a competitive business environment.

When we combine blue ocean strategy with AI, we get AI blue ocean strategy, which refers to the use of AI to create new markets or exploit untapped market opportunities. AI can be used to analyze large amounts of data and identify new customer needs, trends, and preferences that can be turned into market opportunities.

For example, a company that uses AI to analyze social media data and identify emerging customer needs can create new products or services that address those needs, thereby creating a new market space. By leveraging AI, companies can identify areas where no one is competing, or where competition is minimal, and create new market opportunities for themselves.

In summary, AI blue ocean strategy combines the principles of blue ocean strategy with the power of AI to create new market opportunities, making competition irrelevant and driving growth for companies.

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